Just because you are a company and you have an advertising budget does not mean you should make a commercial about great Christmas presents that people should buy from your store. A naive man might accidentally buy his wife a drill-themed holiday gift card from Lowe's or a festive holiday gift bag from Dunkin Donuts.
Please lay off of making commercials in December, or just make commercials about how you hope everyone has a nice shopping experience at Hammacher Schlemmer, because that is a much more respectable place to buy a Christmas present.
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